“I Believe Money Is One Of Our Greatest Teaching Tools…”

I’ve been on the fringes of the world of finance for nearly three decades – initially as a financial journalist and subsequently as an executive coach and leadership trainer. Working with some of the profession’s biggest institutions – from a couple of high street banks through to MBNA and what was then Skandia and Norwich Union – I’ve come to see why some people succeed while others fall by the wayside.

Intriguingly, I’ve found the same patterns repeat within smaller organisations too – whether I’ve been coaching directors on the most powerful ways to grow their business (and make them sustainable in the long term) or helping identify and develop candidates when it comes to succession planning.

Money is a medium for life – and when we begin to understand our emotional relationship with money, everything else in life suddenly starts to make sense too. But until now, it’s not been easy to uncover our own deeply held hidden beliefs, drives and attitudes.

As an author, speaker and coach I’m determined to change all that.


To that end, several years ago I created a unique profiling tool – based on what money has to teach us about ourselves at an emotional and psychological level. I’ve been busy ever since successfully using and proving the ‘Money Types’ profiling system with both my business and private-practice clients.

The ‘Money Types’ creates a fast, effective and fun language which facilitates an understanding of ourselves and others without having to go through years of ‘soft skills’ training. Additionally, my work with countless people around the world has also helped me identify the nine key ‘Money Stories’ which, until we learn to transcend them, keep us trapped in a repeating cycle of negativity.

Money has the power to reveal our unique gifts, along with our hidden shadows…

Maybe unsurprisingly in hindsight, I’ve also had my own struggles with money over the years. Hell, I very nearly went bankrupt in the credit crunch and humiliatingly found myself in court pleading to keep my home. I’m still playing catch up from those tough times – but now, I’m grateful for them. Indeed I’ve integrated those hard-won experiences with my studies over the last couple of decades into a combination of western and eastern modalities. As well as learning alongside a number of psychologists to gain a qualification in Emotional Intelligence assessment for both individuals and teams, I also hold qualifications in Counselling, NLP, Hypnotherapy and Time Line Therapy.

Finally, in my first book, “Be Your Own Guru – personal and business enlightenment in just 3 days!”, I share the story of a pilot project I ran with a high street bank in which my decidedly unusual approach helped the organisation’s sales team to improve their profits by a massive 330% in just nine months (and absenteeism levels reduced!). I’m currently working on my second book, in which I’ll be sharing the wisdom of the ‘Money Types’ and the ‘Money Stories’ with a wider world.

It may have taken a while, but I’ve come to realise that Money never was my enemy. On the contrary, it’s been my teacher.